Higher demand for video advertising drove AOL's business within the fourth quarter as additional customers fled its subscription services.
The New York-based media company aforementioned Th its web earnings for the October-December amount rose zero.8% from a year past to $36 million as international advertising rates grew.
Earnings per share of forty three cents fell in need of analysts' estimates of forty eight cents, compiled by Zacks Investment analysis.
Shares of AOL fell a hundred and twenty fifth Th morning to $47.08.
Prior to mercantilism its native news web site Patch earlier this year, AOL arranged off many workers within the unit. The restructuring charges of $13.2 million, mostly because of the task cuts at Patch, "negatively impacted" its financial gain, the corporate aforementioned.
Revenue for the quarter rose thirteen to $679 million.
Attesting to the ascension of on-line video, Adap.tv, that AOL bought last year for $405 million, contributed heavily to advertising sales. Adap.tv is an internet platform for patrons and sellers to arrange and get programmed video ads. AOL aforementioned its "third party network" advertising revenue, which incorporates Adap.tv, grew sixty three year-over-year.
Display ad sales rose seven-membered, serving to to offset a a pair of decline in search ads.
Its subscription business, that operates AOL dial-up service, on-line security software system and different services, declined 100%.
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